Get What You Want Every Single Time.


Master the art of strategic negotiation with a proven playbook used by professionals to close deals, build relationships, and secure the "bigger win" without the stress.

Enroll in the Course NOW

Are you leaving money on the table? 

 

Do you feel pressured into unfavorable terms or high-stakes conversation because they feel confrontational?

The Solution

Everything in work and life is a negotiation, from corporate contracts to parenting.   This course provides the mindset, preparation, and execution tools to turn every interaction into a win-win opportunity.

 Meet Your Instructor:

Alan Jacobson

With over 40 years of experience, Alan has built and sold successful businesses, represented the US in Track and Field, and performed on New York stages.   He brings a unique "out of the box" perspective to negotiation that combines street-smart business tactics with the empathy of a coach.

What's Inside: The 4-Module Path

 

Foundation

Build a winning mindset and master deep preparation, including setting your BATNA.

Framework

Use the What-How-Why method to uncover hidden interests and negotiate from strength.

Communication

Master the 80/20 rule of active listening and the power of strategic silence. 

Closing the Deal

Learn to trade non-monetary assets and use strategic concessions to "win the war."  

Key Course Features

 

End-of-Module Quizzes

Test your knowledge and track your progress after every section.

Final Certification

Pass the 25-question final exam to receive your official Certificate of Completion.

Real-World Case Studies

Learn from Alan's actual stories, from garment district showdowns to high-stakes real estate deals.

No-Video, High-Impact

Designed for busy professionals who want to read, digest, and apply tactics immediately.

The "Win-Win" Guarantee

 
"Remember, your objective is to create a win-win situation in which the other party doesn't feel beaten up but feels like they had a win as well." 
— Alan Jacobson

Ready to elevate your skills and achieve the results you deserve?  

 

Get Access to the Playbook