Get What You Want Every Single Time.
Master the art of strategic negotiation with a proven playbook used by professionals to close deals, build relationships, and secure the "bigger win" without the stress.
Enroll in the Course NOW
Are you leaving money on the table?
Do you feel pressured into unfavorable terms or high-stakes conversation because they feel confrontational?
The Solution
Everything in work and life is a negotiation, from corporate contracts to parenting. This course provides the mindset, preparation, and execution tools to turn every interaction into a win-win opportunity.
Meet Your Instructor:
Alan Jacobson
With over 40 years of experience, Alan has built and sold successful businesses, represented the US in Track and Field, and performed on New York stages. He brings a unique "out of the box" perspective to negotiation that combines street-smart business tactics with the empathy of a coach.
What's Inside: The 4-Module Path
Foundation
Build a winning mindset and master deep preparation, including setting your BATNA.
Framework
Use the What-How-Why method to uncover hidden interests and negotiate from strength.
Communication
Master the 80/20 rule of active listening and the power of strategic silence.
Closing the Deal
Learn to trade non-monetary assets and use strategic concessions to "win the war."
Key Course Features
End-of-Module Quizzes
Test your knowledge and track your progress after every section.
Final Certification
Pass the 25-question final exam to receive your official Certificate of Completion.
Real-World Case Studies
Learn from Alan's actual stories, from garment district showdowns to high-stakes real estate deals.
No-Video, High-Impact
Designed for busy professionals who want to read, digest, and apply tactics immediately.