Why the First Price Is the Most Important Price

There's a temptation when listing a home to start high.

Test the market. See what happens. You can always reduce.

That logic is costing sellers more than they realize.

The Window That Matters Most

The first seven to ten days on the market are not like every other day.

Buyers who have been waiting watch for new listings. Agents with active buyers get notified immediately. Attention is highest.

That window is the launch.

Miss it, and you're marketing to a smaller and more skeptical audience.

What Buyers Think When They See a Price Reduction

They don't think "great deal."

They think: What's wrong with it?

Days on market accumulate. Buyers notice. Questions start.

And by the time a seller drops to a price that should have been the starting point, they've already lost the buyers who would have moved fast.

Pricing Correctly Isn't Leaving Money on the Table

It's the opposite.

A well-priced home in this market generates more showings, more competition, and often stronger final offers than an overpriced home that lingers.

Competition is the seller's best friend.

Overpricing eliminates it.

What Today's Market Looks Like

Buyers in Palm Beach County are doing their homework.

They're comparing your home to everything else available.

They know when a price doesn't add up.

And they'll wait you out.

Bottom Line

The first price is a strategy.

Make it one.

Alan Jacobson

Real Estate Agent | Keller Williams Reserve

U.S. 561-596-2191

AlanJacobsonRealtor.com