Why Smart People Still Walk Away

With Less Than They Should

Negotiation isn’t about being aggressive, persuasive, or fast-talking.

It’s about preparation.
Timing.
Structure.
Understanding how people actually make decisions.

Most people were never taught that.

Instead, they negotiate emotionally, compromise too early, or give away leverage without realizing it—then wonder what went wrong.

This course exists to fix that.

WHAT MAKES THIS COURSE DIFFERENT

The Negotiation Playbook Course isn’t built on hype, scripts, or tactics that fall apart under pressure.

It’s built on:

• Human behavior and psychology

• Real-world negotiation experience

• Repeatable systems you can apply immediately

No fluff.
No gimmicks.
Just a clear way to approach negotiations with confidence and control.

This course is for anyone who wants better outcomes in important conversations.

That includes:

• Professionals and entrepreneurs

• Business owners and investors

• Real estate buyers, sellers, and agents

• Anyone navigating career, financial, or life decisions

If the outcome matters, negotiation is happening—whether you realize it or not.

Alan Jacobson has spent decades negotiating at high levels across sales, real estate, and business.

His approach blends discipline, psychology, and preparation—helping people consistently walk away with better outcomes.

This course distills that experience into a practical system anyone can use.

You don’t need to change who you are to negotiate better.
You need a better framework.

If you’re ready to stop guessing and start negotiating with confidence, this is where you begin.

👉 Enroll in The Negotiation Playbook Course